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Gin With Benefits

Introducing our first ever Four Pillars of the Community gin

We’re lucky as a business to have benefited from the support of the most extraordinary communities… from our local Yarra Valley friends to gin lovers around Australia and around the world.  

So on the first weekend of December, when we celebrate our birthday, we hold our annual community weekend. Called the Four Pillars of the Community, it’s about supporting four cause areas that mean a lot to us. 

In 2020 it’s going to be a wee bit harder to host as many people as we’d like at our Healesville Distillery… So instead we’ve distilled our very first Four Pillars of the Community gin, so you can join in the fun at home!

We’ve created a gin with benefits that will go directly to supporting a cause and people that make our communities better and stronger places – introducing our 2020 Gin With Benefits, made in partnership with the MAD Foundation (who will receive $50 from each bottle sold).

MAD Foundation & Ball

The MAD (Make A Difference) Foundation was established in 2001 by a group of lifelong friends and their families. The MAD Foundation exists to make a difference in the lives of disabled and disadvantaged children and young people, helping hundreds of families by funding life-changing support equipment and services they otherwise could not afford. 

Each year the MAD Ball is one of the must-attend fundraisers of the year, held on the eve of Melbourne Cup. Our own Cameron Mackenzie (co-founder and distiller) is always there with bells on, and much gin to share.

This year would have been the 20th Ball but, you know, Covid. So instead we’ve made our first Gin With Benefits to help out – and $50 from each bottle sold will go directly to this amazing organisation.

Gin With Benefits

So while there’s no MAD Ball this year, we think that gin is definitely the best tonic! 

Four Pillars Gin With Benefits 2020 is in a bright citrus style with some nice light pepper and spice, distilled with pink peppercorns and fresh lemon. Try it in a Ginger Mule and say cheers to the difference the MAD Foundation makes to the lives of disabled and disadvantaged young people across Australia. 

This gin is available to pre-order now, and will be shipped in mid-October:

  1. Place your pre-order for the gin and we will start despatching on Monday 12 October
  2. Get your pre-order in by Friday 9 October to get the gin delivered in time for MAD Ball celebrations 
  3. After that, keep ordering to donate and enjoy the Gin With Benefits right up until 6 December
People & Community
Posted
16.09.2020
Tagged in:
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