Our Four Pillars of the Community
Here at Four Pillars Gin we know that, as well as being fairly young and pretty small (we’ve grown fast, but remain a tiny part of the global gin market), we’re also very, very, VERY lucky.
We’re lucky as a business, and have benefited from the support of the most extraordinary communities… from our local Yarra Valley friends to gin lovers across Australia and around the world.
And we’re lucky as individuals, particularly us three founders who, supported by the world’s greatest group of staff and a bunch of friends who’ve believed and invested in us, have been allowed to pursue a dream that has proved to be enormous fun along the way.
So on the first weekend of December every year we celebrate our birthday with an annual community weekend.
We’ve established something we’re calling the Four Pillars of the Community, and it’s about supporting four cause areas that mean a lot to us. Some of these areas matter to all of us as a business, and others are much more meaningful to one of us. And no we’re not so self-indulgent to tell you why. Instead we’ll just tell you what they are: Local & Community; Alcohol & Education; Women & Mothers; and Children & Opportunities
Each year we look for a variety of ways to support these cause areas. In fact we’re already doing it… over the past twelve months, we have provided prizes for countless fundraising raffles and auctions. But we always want and need, to do more.
So every birthday we throw a party on the first weekend of December. And we give all the proceeds of the weekend’s activities (after we’ve given the government their pound and a half of excise-related flesh) to four organisations working to make a difference in these four cause areas.
Sometimes we’ll name them. Sometimes we’ll make the donations anonymously because we’re conscious that while our money can have just as much impact as any others, perhaps that organisation isn’t so comfortable taking money from a booze business.
In 2016 we were able to donate $3000 to each of the four organisations below.
Local & Community: Country Fire Authority
Women & Mothers: Australian Cancer Research Foundation because our three stills are named for our mums, so we wanted to support the fight against those cancers that disproportionately target women.
Children & Opportunities: We donated to the Smith Family because while we have enjoyed so many opportunities, we’re conscious there are so many families who haven’t been anywhere near as lucky as us.
The final beneficiary, in the area of alcohol and education, remains anonymous.
In 2017, we were able to donate $4000 to each of the four organisations below.
Local & Community: Country Fire Authority – without them some of us wouldn’t be here.
Women & Mothers: The Babes Project – a local organisation providing perinatal services to women in need of a little extra support.
Children & Opportunities: Healesville’s Goodlife Farm – a landmark program helping vulnerable young people by connecting them with animals and nature.
The organisation representing our Alcohol & Education category in 2017 remains anonymous.
In 2017 we also auctioned off the stunning Christmas beetles that were installed in our distillery for the Christmas period made by local talent Clare James to add to the weekend contributions.
In 2018, we were able to donate $6000 to each of our recipient organisations:
- Local & Community: CFA
- Women & Mothers: The Babes Project
- Children & Opportunities: The Big Roast for Cystic Fibrosis
- Alcohol & Education: Anonymous
Our 2019 Four Pillars of the Community weekend focused on organisations dealing with the drought and bushfire crises so many communities are battling.
Our recipient organisations in 2019 were:
- CFA Healesville
- Rural Aid Australia
- Foundation for Rural and Regional Renewal
- And one anonymous recipient
Our 2020 Four Pillars of the Community weekend will be held on Saturday 5 and Sunday 6 December, and for the first time across our two ‘homes’ in Healesville and Sydney.
This year’s recipient organisations are: